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Your pocket-sized transformation coach with 21-day challenges rooted in science.

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GET PERSONALIZED PLAN

Not Sure Where to Start? Take the Quiz.

Answer 3 simple questions and get personalized app recommendations based on exactly where you're stuck. Takes 1 minute, works for a lifetime.

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Discover Your Reset Type

Are you stuck because of confidence, motivation, overwhelm, or something else? Find out what's really holding you back and get a custom app experience.

3 questions • Personalized results • Your exact app experience

SCIENCE-BACKED APP

Transform Your Life in 21 Days

Our app isn't just another habit tracker. It's a complete transformation system built on research from leading neuroscientists, psychologists, and personal development experts.

21-Day Transformation Challenges

Science-backed challenges that help you reset your focus, boost your mindset, and break free from distractions. Each program is designed by experts and backed by research to create real, lasting change in just 21 days.

What We're Building

Science-Backed
Research from leading universities
21-Day Programs
Proven transformation timeframe
Personalized
Tailored to your specific needs

Science-Backed Transformation

Our 21-day challenges aren't just feel-good exercises. They're built on decades of research in neuroscience, behavioral psychology, and habit formation to create real, lasting change.

21
Days to form new neural pathways
Neuroplasticity research
85%
Success rate with structured challenges
Behavioral psychology studies
15+
Research-backed methodologies
Evidence-based techniques
2-3x
Higher success with implementation intentions
Goal achievement research

Be. was developed on proven scientific methods

Your plan will be informed by research from leading academic institutions

University of
OXFORD
University of
CAMBRIDGE
HARVARD
University
STANFORD
University

Built on the Wisdom of Leading Experts

Our app synthesizes insights from the world's top researchers and thought leaders, plus distilled insights from neuroscience, behavioral psychology, circadian biology, and performance optimization research.

Dr. Andrew Huberman
James Clear
Dr. Joe Dispenza
Mel Robbins
Carol Dweck
Amy Cuddy
Matthew Walker
Dr. Rangan Chatterjee
Charles Duhigg
Tony Robbins
Brendon Burchard
Dr. Kelly McGonigal
Robin Sharma
Hal Elrod
Dr. Daniel Amen
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If Not Now... When?

The next 21 days will pass no matter what. You can spend them staying stuck... or you can use them to feel alive, confident, and in motion again. Your call.

Join the waitlist to be first in line for science-backed transformation. Your future self is waiting.